In the last installment, we talked about vulnerability - what it is and what it definitely is NOT. Now, we’re looking at authenticity, swearing, and how both can play a part in fit-for-purpose business communication to give your customers the best possible service.

Last week we talked about increasing empathy in the context of customer communications and I dropped the super fun bombshell that empathy requires vulnerability.

BUT WHY IS EVERYONE TALKING ABOUT VULNERABILITY???

You know me, I’m all about writing, joy, and badassery.

Let’s bring all of those together and talk about how we’re communicating with our customers.